finance
.png&h=268&w=401&q=100&v=20250320&c=1)
Top 10 financial brands in Southeast Asia 2025
GCash’s dominance in the Philippines has secured its spot as Southeast Asia’s top financial brand for the second consecutive year.
Bandhan Mutual Fund evokes 1947 to encourage Indians to plan financial independence
The campaign calls on Indians to take a minute at 19:47 to think about their financial freedom, but it's Grey India's cinematic film bridging eight decades that makes one sit up and take notice.
Marketing in Asia is a balancing act: Visa's Danielle Jin
The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data.
Visa refreshes brand identity after seven years
The new 'Meet Visa' identity, developed by Wieden+Kennedy, is a nod to the brand's evolution from its card-issuing roots, as it looks to position itself as a broader financial-services platform.
Instead of segmentation, try inclusion – it will get you more sales
Research has shown that brand share bears little relationship to the segments brands might be trying to attract.
‘Problematic’ JD Finance ad causes netizen uproar
JD Finance's promotional film on Douyin mocks a lower-income airline passenger while targeting such consumers for its loan service.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)