flybuys

Campaign Creation Stories: How to make people 'GAF' about a loyalty program
Jul 8, 2021
Staff Reporters

Campaign Creation Stories: How to make people 'GAF' about a loyalty program

The 'Give a Flybuys' campaign used an attitude-laced rap to give venerable Australian loyalty program Flybuys a new swagger. See the ad, then hear the inside story of its creation directly from the brand and agency partner CHE Proximity.

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