flybuys

Jul 8, 2021

Campaign Creation Stories: How to make people 'GAF' about a loyalty program

The 'Give a Flybuys' campaign used an attitude-laced rap to give venerable Australian loyalty program Flybuys a new swagger. See the ad, then hear the inside story of its creation directly from the brand and agency partner CHE Proximity.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins