Hearts & Science is media AOR for Warner Bros Discovery in key APAC markets

Hearts & Science has been appointed media AOR for Warner Bros Discovery’s theatrical and streaming divisions across key markets within APAC after a competitive pitch which is said to have included incumbent GroupM. Campaign understands that Mindshare is the incumbent on the account. 

Starting in Q1 2025, Hearts & Science will handle integrated planning and media strategy across theatrical and streaming campaigns for markets including Singapore, New Zealand, Taiwan, Malaysia and the Philippines. The agency has the mandate for the streaming account in Thailand, Hong Kong, and Indonesia.

For the Australia market, Warner Bros Discovery has opted for different partners splitting the media and creative mandate for its streaming service Max between EssenceMediacom and independent agency Special.

Hearts & Science had launched Warner Bros Discovery’s Max (formerly HBO Max) streaming service in November 2024 across key Southeast Asian markets as well as Taiwan and Hong Kong. The success of the launch had a role to play in securing the current mandate.

Julie Glenn, head of theatrical marketing, Asia Pacific at Warner Bros Discovery said, “We were impressed by Hearts & Science’s strategic thinking, regional cohesion, and ability to adapt to the unique nuances of each market. Their demonstrated success with the Max launch and their collaborative approach during the pitch process gave us confidence that they are the right partner to bring our vision to life.”

The agency attributed its win to a data-driven approach combined with a deep understanding of local market dynamics.

Rochelle Chhaya, who recently came on board as CEO, Hearts & Science APAC, said, “The pitch process was an inspiring and collaborative journey. Winning this business is a proud moment for our team, as it reflects our ability to combine regional integration with local nuance. We are eager to build on this foundation, fostering a partnership that delivers impactful storytelling, strategic media planning, and measurable success.”