forecast
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What stays, what changes, what breaks: Trends shaping marketing in 2026
OUTLOOK 2026: Stay ahead with Campaign's clear, current, and constantly updated guide to the industry’s key trends and forecasts. Check back often for the latest updates.
‘Advertising is going to look different’: WPP’s Kate Scott-Dawkins on next year’s big trends
Is commerce, not creativity, now the main engine of ad growth? This month’s blockbuster report from WPP Media shows retail media has overtaken linear TV in adspend in 2025. The report’s author explains what’s driving the shift.
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What's in, what's out: Marketing trends you need to know in 2025
OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.
China set to dominate global DOOH in 2025: GroupM year-end forecast
Digital set to capture nearly 73% of global spend in 2025, as advertising industry forecast to break $1 trillion barrier next year—driven by major sporting events and elections.
Publicis Groupe forecasts up to 5% organic growth in 2024
Group said it was outperforming both ad holding companies and IT consulting peers.
What’s hot and what’s not in 2024: The essential trend report for savvy marketers
OUTLOOK 2024: Only the most valuable insights from all the top industry reports on trends and predictions for the coming year. We look at them all so you don't have to.
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