gaurav gupta

Asia-Pacific Power List 2024: Gaurav Gupta, Kimberly-Clark Softex
Jul 22, 2024
Staff Reporters

Asia-Pacific Power List 2024: Gaurav Gupta, Kimberly-Clark Softex

Gupta takes an “outside-in” approach to well-entrenched local brands, leveraging purpose-driven marketing to change social norms while capturing market share.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon splits global media between GroupM and OMG after a decade with IPG

1 Amazon splits global media between GroupM and OMG after a decade with IPG

New Zealand’s newest pop-up restaurant aims for the stars—literally

2 New Zealand’s newest pop-up restaurant aims for the stars—literally

The Philippines' top 50 brands

3 The Philippines' top 50 brands

OMG Thailand strengthens leadership bench with key appointments

4 OMG Thailand strengthens leadership bench with key appointments

KitKat ad features man weighed down with office burdens

5 KitKat ad features man weighed down with office burdens

Dentsu China overhauls leadership

6 Dentsu China overhauls leadership

'Very demure, very mindful': TikTok's latest craze is marketing gold

7 'Very demure, very mindful': TikTok's latest craze is marketing gold

Unilever consolidates creative accounts for beauty brands with WPP

8 Unilever consolidates creative accounts for beauty brands with WPP

PHD appoints Eileen Ooi as APAC CEO

9 PHD appoints Eileen Ooi as APAC CEO

Lavazza ad teams up robot with US stars of The Office

10 Lavazza ad teams up robot with US stars of The Office