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AI is the tool, not the creative: Agency experts reveal how they use GenAI tools to shape modern campaigns
From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.
Gen Z: progressive, illiberal or both?
Where does social justice stop and intolerance of others start?
Why gen-Z symbols are different in China
In China, consumers gain emotional or physical self-actualisation from brands and for the country's youth, symbols are both a continuum of ideas and history as well as being completely of the now.
AXA to inject local flavour in APAC to boost global brand recast
The insurer will lean on local KOLs to piece together short campaigns in order to boost its presence in APAC and compete with global and local rivals.
Here's why ‘Princess style’ is all the rage with China’s Gen Z
As debates over womanhood become increasingly heated, many Gen Zers are reinterpreting what it means to be a powerful woman while embracing femininity.
Is New Year's Eve an underappreciated opportunity for reaching China's Gen Z?
A report from Tencent QQ Ads sheds light on what Chinese Gen-Z consumers talked about during the Singles Day period.
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