gen
Gen Z: progressive, illiberal or both?
Where does social justice stop and intolerance of others start?
Why gen-Z symbols are different in China
In China, consumers gain emotional or physical self-actualisation from brands and for the country's youth, symbols are both a continuum of ideas and history as well as being completely of the now.
AXA to inject local flavour in APAC to boost global brand recast
The insurer will lean on local KOLs to piece together short campaigns in order to boost its presence in APAC and compete with global and local rivals.
Here's why ‘Princess style’ is all the rage with China’s Gen Z
As debates over womanhood become increasingly heated, many Gen Zers are reinterpreting what it means to be a powerful woman while embracing femininity.
Is New Year's Eve an underappreciated opportunity for reaching China's Gen Z?
A report from Tencent QQ Ads sheds light on what Chinese Gen-Z consumers talked about during the Singles Day period.
Publicis Media unveils 'transformation' board
The ‘next generation’ board will work with the agency’s global executive on future opportunities.
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