gmi
Marketing budgets in Asia-Pacific stagnate: Warc
ASIA-PACIFIC - After five months of increases, growth in Asia-Pacific marketing budgets dropped sharply in July, according to Warc's latest GMI (Global Marketing Index) report.
Global marketing budgets rise, but Asia-Pacific marketers continue to scale back
GLOBAL - For the first time since May 2012, global marketing budgets have risen, however despite improving conditions, marketers in Asia-Pacific and Europe continue to cut budgets, according to Warc's Global Marketing Index report.
WARC's latest GMI report presents mixed outlook
ASIA-PACIFIC - WARC's latest GMI (Global Marketing Index) reflects a generally improving outlook among marketers globally and in Asia-Pacific, although pessimism about marketing budgets remains.
Regional media buyers dispute Warc’s report on APAC's 'plunging' marketing budgets
ASIA-PACIFIC – Although Warc’s latest global marketing index (GMI) shows that marketing budgets in the region have dropped ‘significantly’ in August, media specialists in the region have noticed no change in client ad spend.
Major recovery for media spending underway: Warc
GLOBAL - The latest Global Marketing Index (GMI) figures from Warc show that marketing spend in April increased in all of the global regions the company measures, with Asia scoring the fourth straight month of gains.
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