gs caltex

Ever seen a fairy tale with a non-evil stepmother?
May 24, 2019
Ad Nut

Ever seen a fairy tale with a non-evil stepmother?

Probably you haven't. GS Caltex and Korean agency AdQua Interactive set out to change that with a touching storytelling initiative.

How one company reminded customers that call-center workers are human beings
Sep 4, 2017
Ad Nut

How one company reminded customers that call-center workers are human beings

Korea's GS Caltex and AdQua Interactive came up with a clever way of reminding callers to treat customer-service reps with basic decency.

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