hari ramanathan
Closing the 'money gap' with Generation Asia
These infographics come from ‘Closing the Money Gap’, a report by Y&R Asia and VML that looks at young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant. For more details, please see the related-article link at the bottom of the page.
Financial brands and young Asians don't agree on meaning of money
SINGAPORE - A huge disconnect exists today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands, according to new research by Y&R Asia and VML.
Y&R’s Hari Ramanathan promoted to chief strategy officer Asia
SINGAPORE – Hari Ramanathan, regional strategy director of Y&R Asia, has been promoted to chief strategy officer Asia as the network continues to expand its in-market planning teams.
Changing an icon's role: The curious case of the 'Singapore Girl'
The recent global campaign launched by Singapore Airlines (SIA), which gives the brand's iconic 'Singapore Girl’ new roles, has drawn varied responses from the public and industry insiders.
Mature brands should focus on core vision when refreshing their image
Many mature brands would like to rejuvenate their image to appeal to younger consumers, as Watsons has been doing in Singapore, but experts advise a thoughtful approach in such initiatives to avoid alienating current fans.
Singapore to start regulating news sites
SINGAPORE - Online news sites that report on Singapore will need to get a license from the Media Development Authority (MDA) starting 1 June, placing them in the same regulatory framework with traditional news platforms.
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