holdcos

Agency holdcos face a new crossroads: reunite media and creative, or risk irrelevance
Dec 1, 2024
Iain Jacob

Agency holdcos face a new crossroads: reunite media and creative, or risk irrelevance

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernize. Now, he says, merging media and creative will be a key differentiator in the AI era.

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