hs chung
Jan 22, 2026
‘Credibility has never been more important’: Burson’s HS Chung on reputation in the GEO era
In her first interview since taking the APAC CEO role, Chung explains how generative platforms are changing crisis dynamics and why earned credibility will outweigh media spend.
Aug 18, 2020
Women to Watch 2020: HS Chung, Hill+Knowlton
A 28-year veteran of the industry with agency and in-house experience, HS Chung has reached the top spot in her agency in APAC. We don’t expect she’s done rising yet.
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