hysan place
Hong Kong patisserie Paul Lafayet enlists SPRG as first PR partner
HONG KONG - Local French-style patisserie Paul Lafayet has chosen SPRG as its first PR agency partner at a time when the family run business is facing increasing competition from better-known European rivals that have been opening up Hong Kong stores in recent years.
Hysan Place makes Iron Man fans' dreams come true through AR exhibition
HONG KONG - Hysan Place in Causeway Bay is making the dreams of superhero fans come true with an exhibition entitled 'Marvel's Iron Man suit up' to promote the film Iron Man 3, which premieres in the city on 25 April.
At grand opening, Hysan Place stakes claim as more than another 'me too' shopping mall
HONG KONG - In time for today's grand opening of Hysan Place (HP), a new luxury shopping location in the Causeway Bay district, McCann Worldgroup Hong Kong and Maxus Hong Kong have created an extensive launch campaign.
Designercity to handle digital for Hysan Place in Hong Kong
HONG KONG - Independent design agency Designercity has won the digital remit for the soon-to-launched shopping centre Hysan Place in the city's Causeway Bay district.
Maxus and McCann awarded media and creative for new shopping mecca Hysan Place
HONG KONG - Maxus Hong Kong and McCann Worldgroup Hong Kong have been named media and creative agencies of record, respectively, for Hysan Place shopping mall, a new high-end mixed-use commercial and office building due to open this August in the city's Causeway Bay district.
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