immersive advertising

Oct 10, 2024

WPP announces global partnership with Roblox

The move comes as Roblox is accused of failing to protect children from harmful content.

Oct 8, 2024

How Roblox conquered the immersive ads space

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its predominantly young user base.