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SSPs navigate turmoil after MediaMath’s collapse
Debts owed to SSPs by MediaMath are substantial. While some have demanded clawbacks, others are taking a different approach. Campaign investigates.
Index Exchange overhauls its platform and rebrands for the privacy era
The 17 year-old programmatic exchange has rearchitected its platform to solve for speed, cost and privacy.
Index Exchange taps ex-Unruly exec in Japan
Just weeks after Campaign revealed Haruyo Kagawa's departure from Unruly, we can now detail her plans to expand Index Exchange in the market
Come together for a common identity solution
To combat the dominance of the walled gardens, the other players in the ecosystem must surrender the pieces of identity they own—for the sake of creating a common identity solution.
APAC's digital-data deficit, and what to do about it
Marketers in many markets in APAC face a dearth of solid data to use in digital marketing, compared to their western counterparts. Could a coming influx of telco data improve the situation?
Japan market ready for digital-transparency ‘pivot’: Index Exchange
Programmatic should be synonymous with end-to-end transparency, according to Andrew Casale of Index Exchange, which is active in Australia and Japan and coming soon to Singapore.
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