influence
How the X industry can shape the sustainability conversation
Ahead of World Environment Day, Redhill's senior director makes a plea for closing the 'green gap' and suggests ideas for corporations to put their consumer-facing messaging to action.
Content, community and commerce (and a catamaran): Tatler’s new formula for success in the luxury space
Chairman and CEO Michel Lamunière speaks exclusively to Campaign about how an evolution of the luxury-focused media company's approach is coming to fruition.
China’s new sponsored-post model crushes counting “likes”
Marketers in China have moved toward a new, innovative model that optimizes resources and takes advantage of performance management strategies.
Why GroupM believes the world needs another influencer platform
We asked the global lead for INCA, GroupM's recently introduced influencer-marketing offering, what it's got that competitors don't.
Instagram, fake likes and the future of influencer marketing
Time to bring the rigour of performance marketing over to the influencer space.
Are Chinese millennials bored of celebrity brand ambassadors?
Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.
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