infosum

How OMG plans to tackle signal loss of cookies with data clean rooms
Jan 4, 2024
Shawn Lim

How OMG plans to tackle signal loss of cookies with data clean rooms

As Google turns off cookies for millions of people starting today, OMG's Annalect and data tech provider InfoSum believe neutral clean rooms can go a long way in addressing signal loss for advertisers. Campaign finds out why.

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