innisfree
Nov 15, 2017
CASE STUDY: How Innisfree got Malaysians to try beauty serum
Looking to make waves in the skincare industry, Innisfree turned to VML to launch a social media campaign for its new product that was both engaging and educational.
Jan 9, 2017
Innisfree and Lee Min Ho set hearts aflutter with VR
Skincare brand's VR 'date' with Korean actor sends heart rates soaring—literally.
Sep 30, 2016
Malaysian YouTube stars wax lyrical for customisable cosmetics-cushion cases
Bubbly music video aims to introduce new Cushion product in memorable style.
Nov 20, 2013
Amorepacific appoints digital agency for innisfree
SINGAPORE - South Korean skincare company Amorepacific Corporation has appointed Blugrapes as the official social media agency for innisfree.
Feb 17, 2010
Why Missha is falling behind in Korea cosmetics race
The budget brand was credited with inventing a market segment but it has since lost ground to competitors.
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