innisfree
CASE STUDY: How Innisfree got Malaysians to try beauty serum
Looking to make waves in the skincare industry, Innisfree turned to VML to launch a social media campaign for its new product that was both engaging and educational.
Innisfree and Lee Min Ho set hearts aflutter with VR
Skincare brand's VR 'date' with Korean actor sends heart rates soaring—literally.
Malaysian YouTube stars wax lyrical for customisable cosmetics-cushion cases
Bubbly music video aims to introduce new Cushion product in memorable style.
Amorepacific appoints digital agency for innisfree
SINGAPORE - South Korean skincare company Amorepacific Corporation has appointed Blugrapes as the official social media agency for innisfree.
Why Missha is falling behind in Korea cosmetics race
The budget brand was credited with inventing a market segment but it has since lost ground to competitors.
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