integration
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Hakuhodo and DY Media Partners merge in Japan
The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising powerhouse. Here's what it means for the advertising landscape.
Maximising e-commerce success: Proven strategies for modern advertising
Meher Patel, founder of Hector AI, outlines the key technologies enhancing e-commerce advertising performance, driving higher engagement and conversions.
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Over half of APAC consumers say ads now more intrusive
A new report by Kantar Millward Brown finds a significant disconnect between consumers' and marketers' views of integrated campaigns.
Ogilvy's new integration imperative
Agency integration has been talked about for years. Now, new pressures are driving Ogilvy towards walking the talk, and Asian operations may help lead the way.
Austerity spurs innovation
Malaysia has seen economic challenges over the past year but while growth is starting to pick up, consumer sentiment lags. Here's three themes to help brands continue to gain ground.
Asia leads global regions in marketer-agency integration: R3
ASIA - Asian marketers and their agencies led all other regions in a new R3 report on trends in integration, the Integration 40.
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