iqos
Cannes Lions slammed for placing Philip Morris on Good Track
Company has its own space and programme of events at festival.
Why PMI is doubling down on wooing Cannes
From Wyclef Jean to Cindy Gallop to its massive beach house, the tobacco company really, really wants to tap the creative community to help it give the cigarette alternatives story consumer traction.
PMI focuses on design to power new phase for Iqos brand
Health claims stand alongside talk of beauty and "harmonious texture" at a global product launch in Tokyo.
'I didn't expect this to be easy': Marian Salzman on joining Philip Morris
Salzman believes leaving Havas to be global head of comms for a tobacco company was the "chance of a lifetime". She might even convince you.
PMI denies recruiting new smokers via influencers
The company stresses focus on existing smokers, but is non-committal on disclosure of commercial relationships with influencers in the wake of a global report.
Behind Philip Morris’s entreaty to agencies
The tobacco giant wants creative people on its side as it looks to step up marketing around its smoke-free products. But the decision to work with a tobacco brand is still not straightforward.
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