itunes
Heard the one about the efficacy of podcast ads?
Research on podcast listener behaviour is still in its infancy, but early studies into the effectiveness of advertising on this popular medium are turning it into an exciting new playground for marketing creatives.
Coca-Cola aims for Christmas hit with 'Something in the Air'
GLOBAL - Coca-Cola will be launching its 'holiday anthem' in nearly 100 markets in the run up to Christmas.
Are Asian consumers willing to pay for music content?
SINGAPORE - The recently-launched iTunes Store in Asia can help reduce illegal downloading in the region, but such activity can hardly be stopped entirely.
FT launches browser based app, bypasses iTunes
GLOBAL - The Financial Times has launched a new browser-based app. The web app allows the financial broadsheet's readers access to its content on tablets, mobile phones and PCs, across multiple platforms including Apple's iOS.
Apple in talks with Fox and ABC for programme rentals via iTunes
GLOBAL – Apple is in talks with News Corp to offer Fox TV shows for rent via iTunes. CBS, NBC Universal and ABC-owner Disney are reportedly also involved.
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