john merrifield
Give consumers control to succeed with video content: Digital Matters panel
SINGAPORE - Brands must get beyond the simplistic wish to create a viral video and give some control over content to consumers while accepting that the brand no longer fully controls the message, according to a panel discussion yesterday at the Digital & Music Matters conference.
John Merrifield joins Google to lead creative across Asia-Pacific
TOKYO - John Merrifield, former regional creative at large for TBWA Asia-Pacific, has joined Google as chief creative officer for Asia-Pacific, based in Tokyo, Singapore and Sydney.
John Merrifield departs top creative role at TBWA
SINGAPORE – John Merrifield, TBWA’s regional creative-at-large, is to part ways with the agency after a period of nine years.
INSIGHT: SIA takes a familiar route in latest spot
The famous ‘Singapore Girl’ took a back seat for several years, but makes a reappearance in TBWA’s big-budget television campaign for Singapore Airlines.
TBWA Hakuhodo appoints Kazoo Sato as senior creative director
TOKYO - TBWA Hakuhodo has boosted its creative ranks with the hire of Kazoo Sato (pictured) as senior creative director.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins