David Blecken
Nov 4, 2011

John Merrifield departs top creative role at TBWA

SINGAPORE – John Merrifield, TBWA’s regional creative-at-large, is to part ways with the agency after a period of nine years.

Merrifield first joined TBWA in Japan
Merrifield first joined TBWA in Japan

TBWA did not elaborate on the reason for Merrifield’s departure. Keith Smith, the agency’s president international, noted that Merrifield had “created some iconic work and helped raise TBWA’s profile across the region”.

“On behalf of all of us at TBWA, I want to thank John for his contribution and wish him the best in the future,” Smith said.

Merrifield described TBWA as having been “a fantastic place to hang one’s hat” and said he was looking forward to taking time out to surf.

Merrifield, who has been described as the ‘Don Draper of Asia’ by the Wall Street Journal, began his career with TBWA in Japan in 2003 as chief creative officer. He achieved fame in the creative industry for the ‘Impossible Sprint’ campaign for Adidas, and took on his regional role in 2006.

A spokesperson from TBWA said the position would not be replaced.

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Did Heathrow’s shutdown prove that bad press no ...

When a fire at an electrical substation plunged Heathrow Airport into chaos, media reporting was swift—but mostly short-lived. As businesses navigate rapid news cycles, experts weigh in on whether negative press has lasting reputational damage.

2 hours ago

Tiffany & Co. goes blue for ocean preservation

Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.

2 hours ago

Meta AI and AI Studio officially launched in Indonesia

Both products were launched along with several facilities for creator marketing.

7 hours ago

Women to Watch 2024: Lalit (Cherry) Kanavivatchai, ...

Kanavivatchai's business acumen, people-first approach, and growth mindset have paid off handsomely for Publicis Groupe in Bangkok.