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Nestlé consolidates media buying in China with Mindshare
Mindshare China expands scope of work beyond Wyeth and the Nestlé core portfolio.
How big of a deal is Buzzfeed's JV with Yahoo?
The joint-venture between Yahoo Japan and Buzzfeed has the digital press buzzing, but how important is it for the media industry? GroupM Japan's head of interaction, Shawn Finn, shares his point of view with us in this Q&A.
Foreign carmakers create sub-brands specifically for China
SHANGHAI - Responding to the government’s call, automotive joint ventures have in recent years introduced a series of China-only marques, with the practice continuing this year at the 2013 Shanghai Motor Show.
UPDATED: M&C Saatchi's ex-China CEO responds to aeiou merger
SHANGHAI - Through a joint venture with local independent agency aeiou, M&C Saatchi believes it is on its way to transform its previously quiet presence in China.
M&C Saatchi invests in local independent to revive flagging China presence
SHANGHAI - Through a joint venture with local independent agency aeiou, M&C Saatchi believes it is on its way to transform its previously quiet, struggling presence in China.
Nielsen, McKinsey form global social media intelligence JV NM Incite
MUMBAI - The Nielsen Company (Nielsen) and McKinsey & Company (McKinsey) have formed global joint venture NM Incite to offer companies better social media intelligence in India.
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