Media Analysis
Emily Tan
Aug 20, 2015

How big of a deal is Buzzfeed's JV with Yahoo?

The joint-venture between Yahoo Japan and Buzzfeed has the digital press buzzing, but how important is it for the media industry? GroupM Japan's head of interaction, Shawn Finn, shares his point of view with us in this Q&A.

Buzzfeed videos such as 'Americans try Japanese snacks' are likely to do well

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