korean

Sep 9, 2019

Will Apple ever be able to outdo South Korea’s biggest brands?

There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.

Mar 25, 2015

Chinese loyalty to Korean beauty brands yet to be proven despite K-Pop craze

SHANGHAI - How much of the Chinese craze for Korean pop culture actually spills over to beauty brand preferences and purchases? Not as much as you might think, according to a quantitative study by Nielsen.

Oct 18, 2012

WSJ launches Korean-language site

HONG KONG - WSJ.com has launched a local language edition in Korea, drawing more than two million page views in its first week.

Sep 21, 2010

CASE STUDY: Blugrapes, Better Digital Solutions stir up a craze for Korean drama in Malaysia

Better Digital Solutions and Blugrapes executed a no-frills Facebook campaign that created a stir among Malaysian viewers.

Jul 26, 2010

Publicis Modem launches in South Korea

SEOUL - Korean digital agency Portfolio has been relaunched as Publicis Modem Portfolio, following its acquisition by Publicis.