Publicis Modem launches in South Korea

Publicis Modem Portfolio has now been fully integrated into the Publicis Modem network.

The agency's objective is to maintain leadership in Korea and become a practice leader within Publicis Modem Worldwide.

Kevin Ramsey, Publicis APAC chairman and CEO, said, "With Asia being the growth engine of the world, and digital being the growth engine of communications in the region, Publicis Modem Portfolio will play a pivotal role in supporting the digital needs of our growing client base."

Jean Phillipe Maheu, Publicis Modem Worldwide chairman and CEO, added he feels confident the agency will enhance Publicis Modem's network capabilities and reputation with Korea being one of the leading digital markets in the world.

According to a company statement, Publicis Modem Portfolio is ranked as Korea's largest specialist digital agency. The agency currently works with prominent clients including Microsoft, Nissan, Hyundai and Doosan in the market.