labubu
1 day ago
Why Chinese youth engage in 'emotional consumption'
These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a purchase brings.
Apr 21, 2025
The Labubu economy and the business of joy
‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.
Nov 1, 2024
Labubu, the art toy craze and why grown-ups can’t get enough
From Bangkok to Ho Chi Minh City, collectible art toys like Labubu are charming Southeast Asia’s adults with a mix of nostalgia, creativity, and exclusivity. Vero’s Marinel Mamac explores what’s driving this playful obsession.
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