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CASE STUDY: How P&G reached football fans in Indonesia
Jun 22, 2012
Staff Reporters

CASE STUDY: How P&G reached football fans in Indonesia

FMCG giant Procter and Gamble (P&G) launched a mobile marketing campaign in Indonesia, through Mediacom and Affle, to engage young Indonesian football fans.

P&G launches mobile campaign for soccer fans in Indonesia
Apr 3, 2012
Racheal Lee

P&G launches mobile campaign for soccer fans in Indonesia

SINGAPORE - FMCG giant Procter and Gamble (P&G) has launched a mobile marketing campaign in Indonesia through Mediacom and Affle.

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