laurence boschetto
Carter Murray replaces Laurence Boschetto as CEO Draftfcb Worldwide
NEW YORK - Draftfcb has chosen Carter Murray, Y&R president and CEO for North America and CEO of Y&R New York, to replace Laurence Boschetto as CEO of Draftfcb Worldwide.
2011 a good year for Draftfcb despite loss of SC Johnson: Laurence Boschetto
SHANGHAI - While the announcement in July 2011 that Draftfcb was parting ways with client of over 50 years was a low point for the agency, 2011 still closed as the best year financially for Draftfcb since the merger in 2006, representing 16 consecutive quarters of growth, according to president and CEO Laurence Boschetto in an interview with Campaign Asia-Pacific.
VIDEO: DraftFCB global CEO, APAC president on regional management changes
ASIA-PACIFIC - Laurence Boschetto, global CEO of DraftFCB, and the newly appointed president for Asia-Pacific Mark Pacchini share the reasons behind the network's recent regional management changes and upcoming plans in the region.
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