Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Jan 3, 2012
2011 a good year for Draftfcb despite loss of SC Johnson: Laurence Boschetto
SHANGHAI - While the announcement in July 2011 that Draftfcb was parting ways with client of over 50 years was a low point for the agency, 2011 still closed as the best year financially for Draftfcb since the merger in 2006, representing 16 consecutive quarters of growth, according to president and CEO Laurence Boschetto in an interview with Campaign Asia-Pacific.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Mar 24, 2025
Forsman & Bodenfors' new global CCO on how ...
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
PROMOTED
36 minutes ago
Confessions of a CMO: Global-regional trends ...
Campaign sat down exclusively with John Harris, CEO of Worldwide Partners, Inc.(WPI), the world’s most collaborative agency network, and Humphrey Ho, president of Helios Worldwide and Asia Pacific board director at WPI, for an in-depth discussion on how the role of the CMO is evolving within today’s rapidly shifting marketing landscape.
22 hours ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The Information
22 hours ago
Agency Report Card 2024: Havas Media
Newly independent and armed with its Converged strategy, Havas Media is pushing for growth in APAC. But with a limited regional presence, key account losses, and stiff competition from larger, tech-savvy rivals, the agency faces an uphill battle to prove its relevance and scalability in a cutthroat market.
23 hours ago
WPP launches data solution Open Intelligence
The network is calling the solution the advertising industry’s 'first large marketing model'.