lei wang
Cosmopolitan China native Lei Wang becomes Leo Burnett Hong Kong’s head of strategic planning
HONG KONG - A native Chinese with a strong international agency background, Lei Wang, most recently head of planning at JWT Hong Kong, has moved to Leo Burnett to take up the role of head of strategic planning.
Five things you need to know about building brands in China
Lei Wang, head of planning at JWT Hong Kong (former national planning director at JWT China), shares five tips for building brands in China.
Building a new brand culture in China, a market traditionally reliant on trademarks
The list of Chinese companies with a genuine brand proposition can be counted on one hand, and this despite the huge number of domestic firms competing for the country's consumer market. Is the country's preference for trademarks over brands holding it back in domestic and international markets?
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