Cosmopolitan China native Lei Wang becomes Leo Burnett Hong Kong’s head of strategic planning

Lilian Leong, MD of Leo Burnett Hong Kong, said Wang (pictured) is one of the very best strategic planners in Greater China.

Born and raised in Shanghai, Wang brings both mainland China and Hong Kong insights, as well as an international perspective, having worked with 4A agencies in the US for eight years. She also has a strong background in research writing.

At Leo Burnett Hong Kong, Wang replaces Kara Yang who joined Landor Associates' Hong Kong office as executive director, strategy for Greater China in August.

During her tenure as head of planning at JWT Hong Kong, Wang led the regional pitch for Samsonite and Levi's Denizen, and was instrumental in their success.

Wang has worked as planning director at DDB Chicago, national planning director at DDB China, and has served blue-chip clients across a wide variety of categories on two continents.

Her key clients include: HSBC, Nikon, Samsonite, Rolex, Levi’s Denizen, Unilever, Johnson & Johnson, S.C. Johnson, McDonald’s, Dell, Wrigley, Budweiser, Metersbonwe, Anta and Yili. She has won two silver Effies and a gold Effie in the US.

Wang has a Master’s degree in Integrated Marketing Communications from Northwestern University in Chicago, and an MA in Mass Communication Research from Fudan University in Shanghai.