licensing

Will the BBC go ad-supported? Marketing experts assess broadcaster’s ‘radical’ options as licence fee increase looms
Apr 4, 2024
Joseph Arthur

Will the BBC go ad-supported? Marketing experts assess broadcaster’s ‘radical’ options as licence fee increase looms

With an impending rise in TV licence costs and alternative funding options under scrutiny, senior marketing leaders delve into the potential impact of a commercial BBC on advertisers.

Art galleries and museums: the final frontier of brand licensing
Nov 2, 2022
Alicia Chen

Art galleries and museums: the final frontier of brand licensing

The global art and cultural sector has woken up to the lucrative opportunities of brand licensing, matched by growing consumer demand for culturally-inspired products.

Luxury: Licensing loses appeal over perception gaps
Oct 15, 2015
Clarissa Sebag-Montefiore

Luxury: Licensing loses appeal over perception gaps

Apparel companies are abandoning the licensing model, as they seek to align their brand with a global image.

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