licensing
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Apr 4, 2024
Will the BBC go ad-supported? Marketing experts assess broadcaster’s ‘radical’ options as licence fee increase looms
With an impending rise in TV licence costs and alternative funding options under scrutiny, senior marketing leaders delve into the potential impact of a commercial BBC on advertisers.
Nov 2, 2022
Art galleries and museums: the final frontier of brand licensing
The global art and cultural sector has woken up to the lucrative opportunities of brand licensing, matched by growing consumer demand for culturally-inspired products.
Oct 15, 2015
Luxury: Licensing loses appeal over perception gaps
Apparel companies are abandoning the licensing model, as they seek to align their brand with a global image.
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