Analysis Marketing
Clarissa Sebag-Montefiore
Oct 15, 2015

Luxury: Licensing loses appeal over perception gaps

Apparel companies are abandoning the licensing model, as they seek to align their brand with a global image.

Brand dilution is forcing luxury fashion houses to rethink licensing arrangements

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Cannes Lions 2025: APAC winners

2 Cannes Lions 2025: APAC winners

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

3 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

PR Awards Asia-Pacific 2025: Winners announced

4 PR Awards Asia-Pacific 2025: Winners announced

Cannes Lions 2025: See all of the Grand Prix winning work this year

5 Cannes Lions 2025: See all of the Grand Prix winning work this year

WPP Media changes regional structure across Asia Pacific, Middle East and Africa

6 WPP Media changes regional structure across Asia Pacific, Middle East and Africa

John Wren on his vision for a bigger, better Omnicom

7 John Wren on his vision for a bigger, better Omnicom

Mars to switch $1.7 billion media account out of WPP

8 Mars to switch $1.7 billion media account out of WPP

Vaseline wins Cannes Lions Health and Wellness Grand Prix for Verified campaign

9 Vaseline wins Cannes Lions Health and Wellness Grand Prix for Verified campaign

Omnicom Group plans full buyout of Clemenger Group

10 Omnicom Group plans full buyout of Clemenger Group

Related Articles

Why brands in China are entering the podcast world
Sep 26, 2024
Minnie Wang

Why brands in China are entering the podcast world

Why more celebrities are taking the creative reins at luxury brands
Feb 25, 2025
Rahat Kapur

Why more celebrities are taking the creative reins ...

Content, community and commerce (and a catamaran): Tatler’s new formula for success in the luxury space
Nov 8, 2021
Matthew Miller

Content, community and commerce (and a catamaran): ...

Gucci appoints new chief brand officer in latest creative shake-up for the luxury house
Sep 4, 2023
Rahat Kapur

Gucci appoints new chief brand officer in latest ...

Just Published

Cannes Lions Grand Prix winner faces scrutiny over alleged AI-doctored case study
3 hours ago
Eszter Gurbicz

Cannes Lions Grand Prix winner faces scrutiny over ...

DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.

Cannes Lions faces calls to step up action on sexual harassment
6 hours ago
Gemma Charles

Cannes Lions faces calls to step up action on ...

Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.

WPP Media appoints first global client presidents since rebrand
7 hours ago
Beau Jackson

WPP Media appoints first global client presidents ...

Caroline Foster Kenny and Stephanie Prager are the new global client presidents.