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Sep 25, 2025
Jordan at 40: Can the Jumpman bounce back in a crowded sneaker market?
The brand is still iconic, but 40 years on, a new sneaker culture and regional players like Hoka, Anta, and Li-Ning are nipping at the Jumpman's heels.
Aug 9, 2021
China's strongest local brands: Li-Ning rides homegrown fashion wave
National pride, expressed in a preference for 'guochao', made an impact among consumers asked to name the strongest local brands in China.
Jul 9, 2014
China's digital drivers: Digital platforms a slam dunk for Li-Ning
PROMOTIONAL FEATURE: Catherine Teng explains why digital platforms can be more valuable than traditional channels in giving sports enthusiasts a real experience of the brand.
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