lodestar

Coca-Cola India hands US$44m media account to Lodestar Universal McCann
Aug 9, 2010
Marie Green

Coca-Cola India hands US$44m media account to Lodestar Universal McCann

NEW DELHI - Coca-Cola has appointed Lodestar Universal McCann to its media account following a competitive pitch reported last week.

Agencies boycott Reckitt Benckiser media pitch in India
Jun 30, 2010
Kate Nicholson

Agencies boycott Reckitt Benckiser media pitch in India

NEW DELHI - A bitter fight has erupted between Reckitt and the advertising industry in India over the past month, after the consumer goods company's decision to impose a pitch fee for its media buying business.

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