loreal
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L'Oréal Indonesia's CMO on merging efficacy with authenticity
The CMO's MO: Fabian Prasetya on how the beauty company aims to build a brand that resonates with the values of a new generation, why sustainability is a USP, and consumer personalisation via beauty tech.
Asia-Pacific Power List 2024: Lex Bradshaw-Zanger, L'Oreal
A marketing maestro with expertise in media, technology and consumer insights, Bradshaw-Zanger taps into the region's fastest-growing markets — grabbing the attention of younger demographics
‘I’m Worth It’: L'Oréal invites Chinese women to reflect on 50 years of famed slogan
This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.
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L'Oreal launches media review in Indonesia
Wavemaker is the incumbent, retaining the account after a review in 2020.
Wavemaker earns another AOR term for L'Oréal Thailand
The retainer expands Wavemaker's responsibilities to cover all media strategies and e-commerce sales for the beauty major in Thailand.
L’Oreal Paris makes a bright red mess in Paris
Ad Nut can’t help but wonder what a traffic build up this campaign must have caused.
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