lou hoffman
China’s global ambitions: If brands can make it here, can they make it anywhere?
In August, Campaign hosted the Brand China Roundtable to bring together leaders and decision makers at young and old Chinese brands to discuss the challenges and opportunities they face as their products and names cross over to the global stage. Here’s some insights from that conversation.
INTERVIEW: Lou Hoffman, CEO, The Hoffman Agency
ASIA-PACIFIC - In Hong Kong as part of a visit to Asia-Pacific from the US, Lou Hoffman (pictured), founder and CEO of The Hoffman Agency, spoke to Campaign Asia-Pacific on the topics of creativity, content creation and aspirations for a development as a relatively small independent network.
Book review: Lou Hoffman on 'Tell to Win' by Peter Guber
Lou Hoffman, CEO of The Hoffman Agency, reviews 'Tell to Win' by Peter Guber for Campaign Asia-Pacific.
Where did Wikileaks founder Julian Assange get his PR degree?
Lou Hoffman, president and global CEO of the Hoffman Agency, shares his views on how Julian Assange, founder of Wikileaks, managed to dominate headlines around the world and what PR and communications professionals can draw from the experience.
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