louis koo
Watch: Inside Samsung Hong Kong's Galaxy Note 5 campaign
HONG KONG - Campaign Asia headed over to the Cheil office in Hong Kong to get an inside look at a "live activation" for Samsung's Galaxy Note 5, featuring local celebrities Louis Koo and Michelle Loo.
New rules for China’s brand ambassadors
As China moves to outlaw ridiculous celebrity endorsement claims, brands will need to learn new marketing tactics.
McCann Worldgroup tipped to handle DBS Bank’s creative account
HONG KONG - McCann Worldgroup has won a three-way pitch against one independent and one 4A agency to replace incumbent agency Tribal Worldwide as the creative partner for Singaporean bank DBS, according to industry sources.
DBS mates celebrity Louis Koo and WeChat for 'Black' card launch
HONG KONG - DBS has launched its new Black World MasterCard, with local film celebrity Louis Koo delivering voice messages to consumers through a WeChat-based marketing effort.
Starbucks marks 13th anniversary in Hong Kong, launches new rewards program
May marks 13 years since Starbucks made its debut in Hong Kong, and Starbucks Hong Kong and Macau launched a new 'My Starbucks Rewards' program on 2 May. A launch party on 30 April featured celebrities Louis Koo and Kary Ng sampling free coffee, while the brand showed off its new mobile app and the different levels of membership rewards.
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