Adrian Peter Tse
Oct 20, 2015

Watch: Inside Samsung Hong Kong's Galaxy Note 5 campaign

HONG KONG - Campaign Asia headed over to the Cheil office in Hong Kong to get an inside look at a "live activation" for Samsung's Galaxy Note 5, featuring local celebrities Louis Koo and Michelle Loo.

The event involved the two acting out suggestions submitted by social-media users in real time, with their scenes broadcast live by the Galaxy Note 5.

 

Louis Koo at the Cheil office in Hong Kong

 

Watch the live YouTube broadcast event with Louis Koo and Michelle Loo:

 

 

 

The Samsung Hong Kong Galaxy Note 5 campaign video:

 

 

 

Subscribe for Campaign's latest videos and content:

 

Subscribe to our YouTube channel: www.youtube.com/user/CampaignAsia/
Follow us on Facebook: www.facebook.com/CampaignAPAC
Follow us on Twitter: twitter.com/CampaignAsia

 

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

The devastating comms impact of a Trumpian ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

5 hours ago

Lunar New Year goodies: APAC's best Year of the ...

Presenting the first crop of our annual roundup of LNY advertising from 2025.

6 hours ago

Here's a thought: Bigger isn’t always better

As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.

7 hours ago

Publicis Groupe taps McCann exec Amit Sutha as ...

Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s creative, media, and data operations in Malaysia. His appointment takes effect January 20.