Starbucks marks 13th anniversary in Hong Kong, launches new rewards program
May marks 13 years since Starbucks made its debut in Hong Kong, and Starbucks Hong Kong and Macau launched a new 'My Starbucks Rewards' program on 2 May. A launch party on 30 April featured celebrities Louis Koo and Kary Ng sampling free coffee, while the brand showed off its new mobile app and the different levels of membership rewards.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
WPP strengthens Indian roots with new Chennai campus
This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years.
Havas warns of ‘reputational’ risk from fossil-fuel ...
The Vivendi-owned agency group made the disclosure in its stock market prospectus.
MediaSense buys R3 as it eyes global client ...
Combined business will work for brands who spend more than $60 billion on marketing and media investment.
40 Under 40 2024: Hai Anh Vu, Publicis Media
Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.