Benjamin Li
May 6, 2013

Starbucks marks 13th anniversary in Hong Kong, launches new rewards program

May marks 13 years since Starbucks made its debut in Hong Kong, and Starbucks Hong Kong and Macau launched a new 'My Starbucks Rewards' program on 2 May. A launch party on 30 April featured celebrities Louis Koo and Kary Ng sampling free coffee, while the brand showed off its new mobile app and the different levels of membership rewards.

Related Articles

Just Published

3 hours ago

Global adspend growth forecasts cut by nearly $20 ...

Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.

3 hours ago

From SEO to GEO: How agencies are navigating ...

AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization.

12 hours ago

Netflix's Adolescence: Are screen writers the new ...

Jack Thorne, co-writer of Netflix drama Adolescence, has become a prominent campaigner on the dangers posed to children via social media – showing how screenwriters can take a starring role in public affairs.

12 hours ago

M&C Saatchi restructure sees profitability rise by 294%

Group has shifted towards non-advertising specialisms.