Starbucks marks 13th anniversary in Hong Kong, launches new rewards program
May marks 13 years since Starbucks made its debut in Hong Kong, and Starbucks Hong Kong and Macau launched a new 'My Starbucks Rewards' program on 2 May. A launch party on 30 April featured celebrities Louis Koo and Kary Ng sampling free coffee, while the brand showed off its new mobile app and the different levels of membership rewards.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
The devastating comms impact of a Trumpian ...
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
Lunar New Year goodies: APAC's best Year of the ...
Presenting the first crop of our annual roundup of LNY advertising from 2025.
Here's a thought: Bigger isn’t always better
As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.
Publicis Groupe taps McCann exec Amit Sutha as ...
Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s creative, media, and data operations in Malaysia. His appointment takes effect January 20.