madison

AXA consolidates regional media account to MPG
Dec 12, 2011
Benjamin Li

AXA consolidates regional media account to MPG

ASIA-PACIFIC - AXA is set to consolidate its regional media account to MPG, with the exception of the India market, where it plans to continue working with Madison.

AXA calls regional media pitch
Oct 25, 2011
Benjamin Li

AXA calls regional media pitch

ASIA-PACIFIC - International insurance giant AXA has confirmed that it has called a regional media pitch, which is now a "work in progress".

Agencies boycott Reckitt Benckiser media pitch in India
Jun 30, 2010
Kate Nicholson

Agencies boycott Reckitt Benckiser media pitch in India

NEW DELHI - A bitter fight has erupted between Reckitt and the advertising industry in India over the past month, after the consumer goods company's decision to impose a pitch fee for its media buying business.

Levi's | Diva Rule | India
Dec 3, 2009

Levi's | Diva Rule | India

Levi's India is brining out the Diva in everyone with an online campaign from digital agency Interakt Digital Solutions.

Levi's | Diva Rule | India
Dec 3, 2009

Levi's | Diva Rule | India

Levi's India is brining out the Diva in everyone with an online campaign from digital agency Interakt Digital Solutions.

Britannia appoints Madison for media
Jun 24, 2009
Kenny Lim

Britannia appoints Madison for media

MUMBAI - India's leading biscuit brand Britannia has shifted its media account from five-year incumbent Maxus to Madison Media after a four-way pitch.

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