Kenny Lim
Jun 24, 2009

Britannia appoints Madison for media

MUMBAI - India's leading biscuit brand Britannia has shifted its media account from five-year incumbent Maxus to Madison Media after a four-way pitch.

Britannia appoints Madison for media
The account is estimated at Rs 75 crores (US$15.8 million) and was awarded following a two-stage pitch process which saw Maxus, Mudra Max, OMD and Madison in the final shortlist.

The pitch was led by Punitha Arumugam, group CEO of Madison Media, and the account will be handled by Madison Media Infinity-II out of Bangalore.

Sam Balsara, chairman and MD, Madison World, described Britannia as “a marquee name in India’s corporate world”. He added: “Britannia’s decision confirms that we have on the ground what it takes to be the media agency of choice of large advertisers.”

Source:
Campaign Asia

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