mailman
IMG retires Mailman sports digital marketing brand
The Asian-based team will continue operations as the backbone of IMG’s global digital business, just as the NBA and other top sports billings return to China.
How Asia is redefining football fandom for the digital age: Report
The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.
A pivotal summer ahead for sports in Japan
The VP at 160over90 writes about the bright future of Japanese sport and the country's emerging status as a global sports powerhouse.
Eight China digital predictions for the Year of the Tiger
From virtual idols to digital currency to regulation of social media and data, executives from Mailman and parent company Endeavor predict trends that will impact China this year.
Endeavor China acquires Mailman Group
Mailman will become part of Endeavor's full-service agency 160over90, while Mailman subsidiary Seven League will be incorporated into IMG.
How is COVID-19 affecting sporting content and ad spend?
In the world of sports content and marketing, it's clear who the winners and losers are.
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