market_update
Jul 23, 2013
Market Update: Indonesia's evolving consumer demands
Consumers in Indonesia's burgeoning middle class are shifting their focus from basic demands to lifestyle needs such as financial security, wellness, product quality and experience, according to Nielsen.
Apr 17, 2013
Market Update: Expect more brand launches and innovation in Vietnam
Despite a year of slower growth in 2012, Vietnam remains one of the most promising markets in the region. Here, Nielsen Vietnam's Vaughan Ryan presents five key factors and a gallery of infographics on trends shaping Vietnam.
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