marketers
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The Performance Trap: why 2026 is the year marketers must stop borrowing from the future
In a climate of intense pressure to deliver immediate ROI, many companies are reacting by pivoting to "safe" short-term performance strategies. Following a turbulent 2025 marked by the scaling of AI and geopolitical uncertainty, the urge to "hunker down" and focus solely on the next click is stronger than ever.
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Emotional connection and multiple formats in an AI-driven world: what marketers can learn from YouTube Works Awards winners
Go behind the scenes as judges explain the trends shaping excellence in digital marketing, why long-form storytelling is making a comeback and why YouTube is emerging as the focal point for multi-channel campaigns
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A quarter of marketers are ‘stressed all the time’
Research reveals that many marketers are struggling to strike a productive work-life balance, with some failing to detach themselves from their job while on holiday.
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Smartly CEO Laura Desmond on AI's Impact: "Without trust, there is nothing" for brands
Authenticity and purpose were high on the agenda at the Smartly Connect Singapore event – and that means brands need to focus on human-centredness as well as embracing AI technology and Intelligent Creative.
Forget templates—Canva wants to run your whole campaign now
Unveiled at its 2025 Canva Create showcase in Los Angeles, the platform’s latest tools go beyond design—bringing AI-fuelled production, code-free interactivity and cross-platform localisation into one ecosystem aimed at full campaign execution.
Are traditional metrics like viewability and clicks enough?
In an increasingly complex digital-first media environment, metrics that track attention are enhancing traditional measures in meeting the needs of marketers and agencies looking to demonstrate effectiveness and ROI.
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