marketing news
'Give brand managers a 5% marketing budget to explore trends like awards, sustainability, and digital': Sudhir Sitapati
Sudhir Sitapati, managing director and CEO, Godrej Consumer Products, provided insights into effectively marketing advertising as an industry and connected it to value creation by outlining a comprehensive blueprint.
Google addresses concerns over Privacy Sandbox
In a new blog written by Victor Wong, senior director for product management—Privacy Sandbox, Google reveals it has been working on the initiative for the last four years.
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Campaign India Marcomverse: In conversation with Anindo Samajpati
Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly podcast for Campaign India
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Madonna Badger on distinguishing provocative art from objectification, and more
At Cannes Lions 2021, the founder and chief creative officer of Badger & Winters spoke about the industry’s continued problematic portrayal of women
Cannes Lions 2021: Reese Witherspoon's inclusive storytelling message
The actor speaks about how her media company looks to give women a voice that was previously missing in Hollywood
Essential tips for marketers to better measure influencer campaigns
By aligning your influencer campaign KPIs with campaign objectives, it’s possible to measure success in tangible, concrete terms, says Casting Asia's India lead.
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