Analysis Advertising

Campaign India Team

Dec 16, 2023

Campaign India Marcomverse: In conversation with Anindo Samajpati

Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly podcast for Campaign India

whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0

Campaign India Marcomverse: In conversation with Anindo Samajpati

Joining us in the latest episode of Marcomverse is Anindo Samajpati, founder and CEO, Wiishbox Consumer. Samajpati founded the skincare company, after a two-decade career in marketing, which included stints with Hindustan Unilever and Godrej Consumer Products.

In this episode, the eighth of a fornightly series currently running on Campaign India, Samajpati explains how he's running a purpose-led brand which is solving specific skin care needs, how he's competing with celebrities who have their brands in this space, the role of influencer marketing and more...

Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting the series for Campaign India.

Also read:

Campaign India Marcomverse: Tune into the first episode featuring Neha Ahuja of Spotify

Campaign India Marcomverse: In conversation with Ultratech's Ajay Dang

Campaign India Marcomverse with Belson Coutinho of Akasa Air

Campaign India Marcomverse: In conversation with Tourism Australia's Nishant Kashikar

Campaign India Marcomverse: Insource the thinking and outsource the process - Shubhranshu Singh

Campaign India Marcomverse: If we publish everything clients want, they'll stop reading the newspaper - Partha Sinha

Campaign India Marcomverse: In conversation with Ishmeet Singh

Source:

Campaign India

Just Published

The Information

22 hours ago

Staff Reporters

Agency Report Card 2024: TBWA

With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.

Why adland pros are becoming creators themselves

22 hours ago

Matthew Keegan

Why adland pros are becoming creators themselves

As the advertising landscape shifts and job security wanes, a growing number of ad professionals are reinventing themselves as creators to stay relevant and stand out.

Squarespace courts Aussie and Kiwi trades with 'shear' nostalgia

22 hours ago

Staff Reporters

Squarespace courts Aussie and Kiwi trades with ...

The in-house taps retro classic folk songs to bring enduring real world trades into the digital age.

Omnicom’s $13.5 billion Interpublic deal approved by FTC with restrictions on ad boycotts

23 hours ago

Matthew Keegan

Omnicom’s $13.5 billion Interpublic deal approved ...

The US Federal Trade Commission approved Omnicom’s $13.5 billion acquisition of Interpublic, with restrictions against coordinating ad spending based on political or ideological content.

Campaign Asia

Campaign India Marcomverse: In conversation with Anindo Samajpati

Follow us

Most Read

1 Labubu, the art toy craze and why grown-ups can’t get enough

2 Cannes Lions 2025: APAC winners

3 Mars to switch $1.7 billion media account out of WPP

4 PR Awards Asia-Pacific 2025: Winners announced

5 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

6 Cannes Lions 2025: See all of the Grand Prix winning work this year

7 WPP Media changes regional structure across Asia Pacific, Middle East and Africa

8 John Wren on his vision for a bigger, better Omnicom

9 WPP never seized control of its destiny under Mark Read’s leadership

10 Did the strategic planner just kill the advertising agency?

Related Articles