mascots

Jan 3, 2024

What other brand should have an edible mascot?

Pop-Tarts allowed their mascot to be devoured as part of its sponsorship of an American college football match.

Jul 20, 2023

Mascots: it’s a 'love to hate' game

Iris' global executive creative director explores the history of mascots ahead of the Fifa Women's World Cup.

Feb 22, 2017

Flying puppy takes regional branding to new heights

The Japanese town of Oji is showcasing its charms with the help of a drone dog.

Oct 28, 2016

‘Fendirumi’ symbolise traditional luxury’s desperation

Fuzzy Fendi mascots offer an interesting interpretation of 'high-end'.