medical

Aug 9, 2022

A medical marketing blind spot: LGBTQIA+ communities being left behind

Healthcare marketers’ engagement with this audience has lagged the industry's broader DE&I push.

Aug 5, 2021

Gen Z isn’t influenced by brand vaccine campaigns

A study by Unidays shows that brand campaigns and incentives are not the reason the digital generation is getting vaccinated.

Jan 20, 2021

5 health-tech trends from this year’s CES

Telemedicine, digital therapeutics and “health at home” took center (virtual) stage at the increasingly health-centric event.

Nov 7, 2018

Consumerisation of healthcare in Asia is opening new doors for brands

By removing health stigmas and connecting patients directly with practitioners, consumers are gaining more exposure to key health product and services brands, says a new JWT Intelligence study

Nov 3, 2017

Traditional Chinese medicine's healthy mix of history and modernity

TCM is in good shape across Asia, and brands that look to be progressive are reaping considerable rewards.