medical
A medical marketing blind spot: LGBTQIA+ communities being left behind
Healthcare marketers’ engagement with this audience has lagged the industry's broader DE&I push.
Gen Z isn’t influenced by brand vaccine campaigns
A study by Unidays shows that brand campaigns and incentives are not the reason the digital generation is getting vaccinated.
5 health-tech trends from this year’s CES
Telemedicine, digital therapeutics and “health at home” took center (virtual) stage at the increasingly health-centric event.
Consumerisation of healthcare in Asia is opening new doors for brands
By removing health stigmas and connecting patients directly with practitioners, consumers are gaining more exposure to key health product and services brands, says a new JWT Intelligence study
Traditional Chinese medicine's healthy mix of history and modernity
TCM is in good shape across Asia, and brands that look to be progressive are reaping considerable rewards.
The truth about doctors: global study reveals impact of rapid technology changes on medical industry
McCann Health study finds 50 percent of doctors across Asia-Pacific consider empathy their greatest resource and a key factor in future-proofing their role in society
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